Witt expands its portfolio with the acquisition of the distribution of BRITA consumer products in Denmark, Norway, Sweden, and Finland from January 1, 2024.
Witt marks a significant milestone in delivering first-class solutions to improve everyday life. BRITA is a leader in tap water filtration. Their popular filter jugs remove lime, chlorine, and impurities. With over 50 years of experience, BRITA is an expert in water filtration and in transforming tap water into tasty, freshly filtered BRITA water.
"We are excited about this expansion of our product range. We see a natural synergy between BRITA's water filter products and our range of quality kitchen and coffee machines. To achieve optimal function, long lifespan - and optimal coffee taste, not least. With BRITA's filter products in our range, we can now offer an improved user experience," says Henrik Buur, sales director at Witt.
Over 50 years of experience:
BRITA is a leading global manufacturer of filtration systems, whose mission is to provide a reliable and sustainable solution for improving water quality for people worldwide. BRITA's history began in 1966 when the company's founder, Heinz Hankammer, had the great idea to optimize tap water in a smart and convenient way. Since then, the company, headquartered in Germany, has evolved from a one-man business to an international company with more than 2,200 employees.
For more information
Henrik Buur, Sales Director Witt, hbu@witt.dk
