How does your water taste? Many factors affect the quality and taste of drinking water. With a BRITA filter jug, impurities, lime, and chlorine are reduced, so the water tastes better. Just like the coffee, by the way.
Water is healthy – and essential for life. In Denmark, we are used to just turning on the tap, and there is water. For cooking, for brewing coffee, for drinking. Most people are not aware of the significant difference in water quality and taste, depending on where it is sourced. The best water is soft without impurities, with a low lime content and an optimal magnesium content. This is what BRITA's filter jugs help with.
A high lime content in the water causes deposits in household appliances and coffee machines, reducing their lifespan, appearance, and not least the taste of what is made. Since coffee consists of 98% water, the quality of the water has a huge impact on the taste of the coffee. If you use lime-rich water for brewing coffee, the coffee's aroma is diminished. Your delicious hot coffee turns into a bitter and flat experience with a thin, unappetizing film on the surface.
BRITA is a leader in tap water filtration. Their popular filtering jugs reduce lime, chlorine, and impurities and ensure that the taste is optimal. Soft and good. With over 50 years of experience, BRITA is an expert in water filtration and in transforming tap water into tasty, freshly filtered water. BRITA's two different filters - each with their own specialties - improve the quality of your water. Easily and effectively.
- ALL-IN-1 is a versatile filter for cold and hot drinks. In areas where lime is not the biggest problem.
- LIMESCALE EXPERT is for areas with very lime-rich water. The filter has a 50% better reduction of lime deposits compared to the ALL-IN-1 filter.
Both filters naturally fit all BRITA jugs.
BRITA is a leading global manufacturer of filtration systems, whose mission is to provide a reliable and sustainable solution for improving water quality for people worldwide. BRITA's history began in 1966 when the company's founder, Heinz Hankammer, had the great idea to optimize tap water in a smart and convenient way. Since then, the company, headquartered in Germany, has evolved from a one-man business to an international company with more than 2,200 employees.
Guide Prices
- Pitchers: from 199 DKK/each
- Filters: from 59 DKK/each
