A new, revolutionary way to eat ice cream

January 11, 2023

Ice is always good, but FRESHLY MADE ICE CREAM is ... irresistible! Italian ice cream has always been in a league of its own. With the revolutionary ice cream machine from Italian TooA, you can now prepare authentic Italian gelato in portions. Always freshly made. Without additives. Highest quality. No waste. Just yum!

You probably know it. You buy a liter of ice cream for dessert on Saturday night, and the rest goes into the freezer. There it sits, taking up space in the half-empty packaging. For ages. You are not alone. On the contrary. That's why it makes so much sense that you can now make freshly prepared ice cream at home. In portions, in just 3 minutes - and even genuine Italian gelato of the highest quality.

We love Italian ice cream

The Nordic countries are among the top ice cream-loving nations in the world - and the Italian variant has always been our favorite. TooA's revolutionary concept now allows you to eat freshly made ice cream with exactly the flavor you want, whenever you want. There are 11 flavors to choose from, and they all consist of 100% pure ingredients of the highest quality, without artificial additives, emulsifiers, or stabilizers.

Welcome to a world of genuine Italian ice cream, without your freezer being filled up. The app recognizes and prepares each flavor pod.

  1. Scan the QR code on the pod
  2. Pour the contents into the TooA machine
  3. Press Start

Freshly made gelato in 3 minutes!

TooA – much more than ice cream:

  • Food waste: You only make the amount of ice cream that is eaten.
  • Freshness: The ice cream is always freshly made.
  • Eco-friendliness and sustainability: The system requires no cold chain, and the packaging is naturally plastic-free – and reusable.
  • Availability: Freshly made ice cream in minutes.
  • User-friendliness: Easy and quick. Via the app, you scan the QR code on the ice pod, so the result has the perfect consistency.

 

Did you know that:

  • Gelato contains only 2-9% fat, while classic ice cream contains 18-30% fat.
  • Gelato contains only half the number of calories that regular classic ice cream contains.
  • There are no artificial colorings or ingredients in the gelato made by TooA.
  • Gelato has a high content of both proteins, vitamin B, calcium, and phosphorus, which are important for good health.

 

TooA:

The Italian name, TooA, is inspired by the Italian word "tua" which means "yours." The big T stands for Technology (a revolutionary machine) and the A for Artisanship (craftsmanship), i.e., the authenticity and love for the genuine and tasty recipes. TooA wants to give everyone the opportunity to enjoy genuine Italian ice cream - easily and conveniently - at home.

Indicative prices from 2999,- DKK

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TooA is available from the end of January 2023 at selected retailers.

Witt Denmark A/S
Contact our pressdepartment
+45 7025 2323
presse@witt.dk

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